Philips Is Going To Launched New LCD Flat TV Featuring LED Backlighting

Philips sets a new benchmark for LCD picture quality with the introduction of the ground-breaking flat TV ‘42PFL9803′ equipped with LED backlighting technology. EISA ‘European LCD-TV 2008-2009′ award, the 42-inch set delivers levels of contrast and motion smoothness never achieved by an LCD before.

In its official citation, the EISA judging panel states “The new 42PFL9803 solves two of the most critical challenges in current LCD TV technology: black level and motion blur. Thanks to its genius LED backlight, featuring 2D Dimming control over 128 individual areas, the 42PFL9803’s black level can now compete with the best plasma TV sets. Not only does the new 42PFL9803 offer the unique LED LUX Backlighting technology, but it also features ground-breaking Philips technologies, including the latest generation of Perfect Pixel HD engine and the immersive Ambilight Spectra system. All these elements have been combined into a sleek design to make this the must-have purchase for consumers who demand breathtaking picture quality.”

LED LUX – LED Local Dimming Backlight Technology

The 42PFL9803 is the first LCD TV to feature Philips unique LED local dimming backlight technology, LED LUX. Until now, LCD TVs have suffered from washed-out blacks caused by light leakage from pixels that cannot be completely switched off. The LED local dimming backlight system employed by the 42PFL9803 helps eradicate this problem and deliver industry-leading black level performance.

The LED LUX system comprises of 128 segments of LED’s (1,152 LED’s in total), in 8 rows containing 16 segments. Nine LED’s are assigned to each individual segment and these LED’s can be individually dimmed to precisely control the output of each pixel. So, even if a segment contains both bright and dark portions, the pixel values of the dark portions can be dimmed to deliver optimum contrast performance.

The amount of dimming actually required by each LED is continuously calculated and re-calculated to accurately reproduce the image. Effectively, because there is no light leakage the dark parts of an image become darker and the bright parts become brighter delivering dramatically superior contrast and deep black levels with an astonishing 2,000,000:1 Dynamic Contrast ratio.

100 Hz Clear LCD with 2ms response time

The 42PFL9803 is also the world’s fastest LCD courtesy of 100Hz Clear LCD and a 2 millisecond response time which finally banishes the motion blur problem common with most other LCD TVs. 100Hz Clear LCD creates extreme motion sharpness for clear and vibrant images even with fast on-screen motion. The Double Frame Rate Insertion works with a high 100Hz refresh rate. It increases the sharpness of motion reproduction to more than twice that of conventional LCD, resulting in a performance with a response time of 2 milliseconds – the fastest LCD refresh rate in the world.

Perfect Pixel HD Engine

As well as featuring the pioneering LED local dimming backlight system, the 42PFL9803 comes fully equipped with Philips most advanced screen processing technologies. The latest Perfect Pixel HD engine processes 500 million pixels per second (double the performance of its predecessor), to deliver unrivalled sharpness and detail. Each pixel of the incoming picture is enhanced to better match the surrounding pixels, delivering a more natural and lifelike picture.

Perfect Colors is the combination of new color sources, advanced colour processing for both existing and new sources, and a Wide Color Gamut display. The powerful 17-bit Color Booster technology pumps out a mesmerizing 2,250 trillion colors, producing brilliant life-like images with natural skin and white tones.

Ambilight Spectra 2

The set boasts immersive Ambilight Spectra 2 technology, which accurately identifies dominant on-screen colors and generates accurately-matched ambient lighting from both sides of the screen onto a rear wall. The Ambilight Spectra on each side independently generates a series of colors that match a part of the picture on screen, rather than a whole block of colours on the left and right sides. Ambilight Spectra 2 also adjusts the timing of its LED’s to help enhance onscreen motion.

Integrated Digital TV tuner

Ready for future advancements in the digital era, the 42PFL9803H features an integrated MPEG-4 HDTV receiver to receive pristine high definition broadcasting where available. Connectivity Easy to use and set-up, the 42PFL9803 boasts four HDMI 1.3a EasyLink inputs to ensure easy connectivity between HDMI devices and also features an Ethernet port enabling access to the PC and all networked content.